Seventeen quick yes-or-no questions about your Google Business Profile. Answer honestly and you'll get a score, plus a ranked list of what's keeping you out of the map pack.

100% free · No signup to run it · Built by TAAM, a Las Vegas marketing team

Basics
  • Is your profile claimed and verified?
  • Is your primary category the most specific one for what you do?
  • Have you added secondary categories for your other services?
  • Does the business name match your real signage, with no extra keywords?
  • Do your name, address/service area and phone match your website exactly?
  • Are your hours accurate, including holiday hours?
Content
  • Does the website link go to your most relevant page?
  • Have you listed your services or products with descriptions?
  • Does your description mention your main services and the area you serve?
  • Do you have at least 10 real photos (team, work, vehicles, location)?
  • Have you added new photos in the last 30 days?
  • Have you published a Google post in the last 30 days?
Reviews
  • Do you have at least 25 Google reviews?
  • Did you get a new review in the last 30 days?
  • Is your average rating 4.5 or higher?
  • Do you reply to every review, good and bad?
  • Can customers book, request a quote or message you from the profile?

0 of 17 answered

01 — Guide

The map pack gets the calls

For "near me" and "in [city]" searches, the three map results at the top get a large share of the clicks and calls. Your Google Business Profile, not your website, decides whether you are in them.

Three things drive local rankings

Google looks at relevance (does your profile match the search?), distance (how close are you?) and prominence (how well known and well reviewed are you?). You can't move your address, but categories, services, photos and reviews are all in your hands.

Reviews do double duty

Review count, recency and rating help you rank, and they are the first thing a searcher compares before calling. A steady routine of asking every happy customer beats any one-off push.

Questions

Do I need to log in or share access?

No. This is a self-audit. You answer from what you know about your profile, so nothing is connected and nothing is changed.

How is the score calculated?

Each item is weighted by how much it typically affects visibility and calls. Verification, primary category and review count count the most; quick wins like hours and posts count less.

How long does it take to see results after fixing my profile?

Simple fixes like categories, services and hours can be picked up within days to a few weeks. Review volume and recency build over months, which is why a steady routine matters.

What if I serve customers at their location?

Service-area businesses can hide their street address and list the areas they serve instead. Everything else in this audit still applies.

More free tools